culture is getting essential in our lives. As the meaning of culture have been changing from luxurious, expensive things into a part of normal life, it has gone with changes of leisure interests. A number of people make a plane to visit tourist attractions, romantic spots, or just near parks every weekend. Also, after an international tourism had been free in 1980's, tourists all around the world
Government’s stimulus plans
More like money lenders of today
On-the-road sales promotions
Consumers with high intelligence capability
Consumers with a high bargaining power
Customized plans and various optional service for consumers
Complicated functions are added
Real benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum In
3. 브랜드 파워 (Brandpower)
많은 사람들이 스키리조트 하면 대부분 ‘무주’를 먼저 떠올린다. 무주리조트가 그만큼 유명하고 신뢰를 얻었으며, 그만큼 많은 사람들이 이용하고 있다는 증거이다. 이러한 브랜드 파워를 지녔기 때문에 큰 노력을 기울이지 않아도 관광객이 먼저 무주리조트를 찾게 된다.
cultural experiences (art, nature)
Passive entertainment occurs when people simply absorb an experience through their senses without much participation; this occurs when viewing a performance, listening to music, or reading.
Educational entertainment requires the active engagement of the person’s mind, the type of involvement that occurs with problem solving. By creating experiences that str
Neutrality
1. Nicholas of Flüe(1417-87), "Don't get involved in other people's affairs" has been the hallmark of Swiss policy for nearly 500 years.
2. It allows Switzerland to function as a mediator, and host many headquarters of International organization.
1. Loose alliance of autonomous cantons
Federal State (1848)
2. 23 cantons have